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10 Killer marketing tactics for your grocery stores

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Praveen
2020-07-23

Grocery stores are always on the minds of people as they rely on them for food and other household items. Therefore the number of grocery stores has also risen.

The competition is mounting out there. Whether you are present online or offline, only innovative marketing strategies can help you grow your business. In this article, we will examine closely on how to market your grocery store effectively so that you are on the path to make profits and create a better business environment.

 

An engaging presence on social media

It's very important that your brand has a significant presence on social media, significant in the sense you should be able to engage your target audience by putting out content that is attractive and catchy. Just having a presence is not enough as social media. It is a cost-effective and engaging platform to make your customers notice your brand and take action. You can also keep your customers informed about special offers, events on a daily basis by effectively using social media.

 

Tap into the local market

people around the world are moving towards more sustainable, eco-friendly products to support mother Earth. You, a grocery store, can play a big part in promoting these trends by encouraging the sale of products from the local market including the sale of foods like fruits, vegetables, eggs, etc. You can let your customers know about the inclusion of local products through different social media handles.

 

Opt for branded, reusable shopping bags

This step can help you to save the environment as well as to gain the attention of more people around town as your reusable branded bags will be used by your customers when they stroll around town, shopping. You can also save money otherwise spend on plastic and brown bags. Encourage more customers to use your bags by giving them special offers or deals. Make sure to place your bags near to the checkout lanes so that customers will easily notice and buy them.

 

Free samples

Offer free samples of tastings. Not in a boring way, through a disinterested employee, but by making it more eventful. Make the environment more attractive. Try to schedule the tastings for customers at the same time of the day or week so that they can plan their shopping in advance. Try to include more items for tastings and include a theme that is engaging. Use social media for promotion of your free tastings and there is a high chance that customers will pick up some essentials while they are on their way for free tastings.

 

Plan events

You can take up the spirit of tastings and move a notch higher to actually setting up an event. Attracting more footfalls can mean only one thing, more business. The program can be based on an upcoming cultural event. You might not have enough space inside your store to conduct an event, in which case you can partner with event space.

 

Online grocery delivery

This is a must-have feature for better business as people search for everything online now. Providing online grocery delivery can be easily achieved by partnering with app developing companies if you already don't have one.

 

The importance of loyalty programs

Creating a loyalty program is a great way to better business and also maintaining your current customers in spite of the cut-throat competition. Loyalty programs can be of the likes of coupons, discount offers, signature branded bags, referral points, etc.

 

Read more: Why contactless delivery and payment is essential for the grocery business

 

Follow up on email list

Communicate with more potential customers by using an email list. You can use emails to share recipes, cooking tips, attractive information about local farms (Your other vendors too), special offers, and also offer free coupons.

 

Digital coupons

Provide digital coupons, you can do this by creating a digital coupon on your own website and then sharing it via social media so that customers can access it with a simple touch of their smartphones.

 

Get involved in charity works

This will help you to build a reputation as a grocery store that not only bothers about sales. This act can contribute tremendously to increase your value in the locality as well as with your customers since caring for the needy is a wonderful gesture from your side which will add more value to your grocery business.